Beauty that starts with you.

Why we made it

Most beauty apps show you a look on someone else's face, then sell you everything in it. Shades that look right on a model go grey or ashy on deeper skin. And the makeup you already own sits in a drawer.

MyraGlow turns that around. You snap today's outfit and see four looks on your own face, made from the makeup in your bag, in shades that follow your exact depth and undertone. Then it walks you through each one, step by step.

What we believe

• Your face first. Every look is shown on you before you try it.
• Your bag first. The products you own come first. If a step needs something you don't have, you get a tip for what to use instead.
• Your tone, your choice. Shades go richer on deep skin and softer on fair skin. Your skin tone only changes if you ask.
• Real looks. Retouched posts are labelled, and there are no face ratings in Glow, ever.
• AI that says it's AI. Myra AI is an AI beauty assistant and always says so. AI pictures are marked.

Who Myra is

Myra is the face of MyraGlow. She is AI-made, and she's always labelled as AI. In the app, Myra AI answers your beauty questions, knows your skin and your bag, and opens the right screen for you.

Say hello

We read every email: hello@myra-glow.com.